Finance & accounting
How to find clients for payroll & HR outsourcing
Businesses with a handful of staff spend hours on payroll, holidays and contracts — and one mistake costs more than the service.
For payroll bureaus, PEOs and outsourced HR firms. Six steps, from the first search to the last follow-up.
- 1
Search Google Maps for these businesses
Run each search in the city you sell to. These are the trades that buy this most.
RestaurantsConstruction companiesCleaning servicesRetail storesMedical clinicsHotelsCar washes - 2
Keep the ones that are ready to buy
- Highly Rated
- At least 4.7 stars from 25 or more Google reviews.
Leave out: Sole traders with no staff.
- 3
Open on the right channel
Email the owner or office manager; keep it to payroll day pain.
- 4
Lead with one thing you noticed
- Payroll done on time, every time, with no late nights.
- Contracts, holidays and sick pay handled correctly.
- One monthly fee instead of a part-time hire.
- 5
Send an opener like this one
Opening messageHighlighted parts are filled in for each businessHi contact name, With a team like business name's, payroll and HR paperwork can eat a whole day every month. We run payroll, contracts and holiday tracking for businesses in city for one simple monthly fee. Would a quick quote help? Best, sender name
- 6
Follow up twice, then stop
- Day 3: price per employee and what is included.
- Day 7: a checklist of common payroll mistakes.
Run it in Leads Ranger
The whole playbook, done for you.
Raptor sweeps Google Maps for the searches above, city-wide, and reads each business's own website for its real email. Every lead lands tagged with the signs from step 2, and your AI agent writes the opener for each one.
Connect Claude or ChatGPT and your assistant reads this playbook as a Skill, so “find me clients” already knows who to look for.
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Run this playbook in your city.
Name the trade and the city. Leads Ranger finds the businesses, reads their websites for real emails and drafts the opener. No credit card.
No credit card required
Free during the open pilot