Paste your subject and body. You get a score out of 100, the exact phrases and habits that spam filters punish, and what to change, as you type. Nothing leaves your browser.
Content is the smaller half of deliverability (reputation and authentication matter more), but it is the half you control in the next five minutes. Filters weigh phrases that scams and promotions use ("act now", "100% free", "you have been selected"), shouting in capitals, punctuation storms, URL shorteners that hide where a link goes, and pages of links.
Deceptive subject lines are the costliest habit of all: a fake "Re:" may lift opens once, and then trains every recipient and provider to distrust you.
Short, plain text, one specific observation about the recipient, one question, one link at most, and a real signature. It reads like a person wrote it to one person, because filters are increasingly trained on exactly that difference.
Do this automatically
Leads Ranger checks every step of every campaign like this before it sends, then warms your mailbox and watches the replies.
80 or higher on this checker means no strong spam signals. Between 50 and 80 the email can work but carries habits worth removing. Below 50, rewrite it before it touches a mailbox you care about.
Less than reputation and authentication, but yes. Filters score many weak signals together, so a few trigger phrases on a new domain with no warm-up can be the difference between inbox and spam. They also make your email read like an advertisement to the human who opens it.
Yes. It uses the same trigger list, weights and thresholds as the spam check Leads Ranger runs on every campaign step before launch, so the score you see here is the score you would see in the app.
Why word lists are mostly folklore, what modern filters really weigh, the structural signals that do get you filtered, and where to look when your mail is not landing.
Read the guide→Guide · 10 min readA diagnostic checklist for cold email that lands in spam, ordered from most to least common, with the specific fix for each cause and how to tell which one is yours.
Read the guide→Guide · 7 min readWhy you can no longer A/B test subject lines on opens, the four patterns that still earn a read, the tricks that cost you trust, and how to test properly.
Read the guide→Guide · 10 min readEight cold email structures with the psychology behind each, when to use them, and the edits that turn a template into something that could only have been sent to one business.
Read the guide→Leads Ranger finds local businesses with real emails, warms your mailboxes and runs the outreach. No credit card.
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Free during the open pilot