Logistics & wholesale
How to find clients for wholesale distribution to retailers
Independent retailers are always looking for products that sell and suppliers who make reordering easy.
For brands and wholesalers selling into independent shops. Six steps, from the first search to the last follow-up.
- 1
Search Google Maps for these businesses
Run each search in the city you sell to. These are the trades that buy this most.
Gift shopsConvenience storesPharmaciesPet storesHealth food storesBoutiquesGarden centers - 2
Keep the ones that are ready to buy
- Highly Rated
- At least 4.7 stars from 25 or more Google reviews.
Leave out: Chain stores that buy centrally.
- 3
Open on the right channel
A walk-in with samples, or email with a line sheet.
- 4
Lead with one thing you noticed
- Products with strong margins and sell-through.
- Low minimum orders for independents.
- Fast reorders and point-of-sale displays included.
- 5
Send an opener like this one
Opening messageHighlighted parts are filled in for each businessHi contact name, We supply independent shops in city with products that sell — low minimums, strong margins and displays included. I think a few lines would suit business name. Could I send our line sheet and samples? Best, sender name
- 6
Follow up twice, then stop
- Day 3: the line sheet with wholesale prices.
- Day 7: a first-order offer with free display.
Run it in Leads Ranger
The whole playbook, done for you.
Raptor sweeps Google Maps for the searches above, city-wide, and reads each business's own website for its real email. Every lead lands tagged with the signs from step 2, and your AI agent writes the opener for each one.
Connect Claude or ChatGPT and your assistant reads this playbook as a Skill, so “find me clients” already knows who to look for.
More playbooks · Logistics & wholesale
Free during the open pilot
Run this playbook in your city.
Name the trade and the city. Leads Ranger finds the businesses, reads their websites for real emails and drafts the opener. No credit card.
No credit card required
Free during the open pilot