Agencies & marketing
How to find clients for SEO & local search
Businesses that barely appear in local search lose calls to competitors every day. Missing basics on their own site are the proof you can show.
For SEO specialists and local-search agencies. Six steps, from the first search to the last follow-up.
- 1
Search Google Maps for these businesses
Run each search in the city you sell to. These are the trades that buy this most.
LawyersDentistsMed spasRoofersPlumbersReal estate agentsChiropractorsAccountants - 2
Keep the ones that are ready to buy
- Missing Title
- The homepage has no page title, so a search result cannot say what the business does.
- Missing Meta
- There is no meta description, so search engines write the snippet themselves.
- No Analytics
- No analytics on the site at all, so nobody can see which pages bring the calls.
- Few Reviews
- Fewer than ten Google reviews.
- No Mobile Version
- The page sets no mobile viewport, so a phone gets the desktop layout shrunk down.
Leave out: Businesses with no website at all — they need a site before SEO.
- 3
Open on the right channel
Email: they have a website and usually publish an address. Name one concrete gap you found.
- 4
Lead with one thing you noticed
- Page titles do not say what the business does or where, so Google cannot rank it for that.
- Competitors with fewer reviews outrank them in the map results.
- There is no analytics, so they cannot see which pages bring calls.
- 5
Send an opener like this one
Opening messageHighlighted parts are filled in for each businessHi contact name, I searched for your services in city and business name didn't make the first page, even though your reviews beat most of the businesses that did. Two quick fixes on your site would change that. Want me to send them over? Best, sender name
- 6
Follow up twice, then stop
- Day 3: send the two fixes as a short, specific list.
- Day 7: offer a free 15-minute look at their Google Business Profile.
Run it in Leads Ranger
The whole playbook, done for you.
Raptor sweeps Google Maps for the searches above, city-wide, and reads each business's own website for its real email. Every lead lands tagged with the signs from step 2, and your AI agent writes the opener for each one.
Connect Claude or ChatGPT and your assistant reads this playbook as a Skill, so “find me clients” already knows who to look for.
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Run this playbook in your city.
Name the trade and the city. Leads Ranger finds the businesses, reads their websites for real emails and drafts the opener. No credit card.
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